The 7 C’s of Logistics: A Holistic Approach to Modern Supply Chain Challenges

The logistics supply chain revolves around picking up shipments from their origin and safely delivering them to their destination. However, each shipment presents new challenges including evolving customer expectations, effects of global events and tech inventions that require innovative and resilient solutions. These challenges have led to the development of various concepts & strategies, one of which is the ‘7 C’s of logistics’ framework.
The 7 C’s are Connect, Create, Customise, Coordinate, Consolidate, Control and Contribute which offers a holistic approach to any logistics operations. They serve as guiding principles of logistics that help organisations optimise their supply chain by focusing on core areas and delivering excellent customer value.

The 7Cs Framework

CONNECT

The Connect framework emphasizes building a strong and strategic relationship among stakeholders to enable efficient and immediate communication flow within the logistics process. With tech innovations, the ability to connect effectively across the globe has become a game changer. Open communication fosters understanding of client requirements, strengthens supplier relationships and improves collaboration with partners.
20Cube’s digital platform MyHub helps connect all stakeholders on a single platform, enabling real-time communication and informed decision-making based on prevailing situations.

CREATE

The logistics landscape is constantly changing and hence innovation is crucial to help address the ever-changing demands of the market. Building innovative tailored solutions for the complex logistics problem is a way to create value for customers. Such innovation goes beyond transporting goods, it is about understanding customers’ requirements, their industry and products and providing desired results within the turnaround time.

20Cube continuously upgrades its capabilities by adopting the latest industry trends and tech advancements to improve its logistics operations using tools like artificial & business intelligence, robotics, and advanced data analysis. These tools streamline and automate logistic processes, improve decision-making for stakeholders and stay competitive and relevant in the future of logistics.

CUSTOMIZE

Every client is unique in their logistics requirements, hence making customization is essential. It is important to understand customers’ specific requirements and then provide them the tailored services accordingly. This may include delivery schedules, dangerous goods, specific timelines and special projects.
At 20Cube, we prioritise meeting customer expectations by maintaining quality throughout the supply chain process. Our experts work on the shipping routes and manage downstream distribution efficiently while discussing the specific needs and ensuring that operations align with the changing preferences of consumers.

COORDINATE

Coordination is critical as it involves smooth logistics movement of consignment through various stages until they reach the end customer. This whole coordination requires impeccable planning and an advanced management system to manage the operations effectively.

With the globalization of the supply chain, the coordination challenges have increased. Delays or miscommunication can lead to costly disruptions. Moreover, the flexibility to adapt to new conditions due to economic changes and seasonal demand shifts adds to the logistics complexity. Strong collaboration and communication across the supply chain help mitigate these challenges and offer seamless movement of shipment.

CONSOLIDATE

Consolidation involves streamlining processes and reducing costs by integrating resources like transportation, warehousing, and labour to optimise operations.

At 20Cube, we consolidate shipments to reduce transportation costs and integrate multiple logistics services to offer a one-stop solution to clients. With the competitive market prevailing across the globe, consolidation continues to be an essential strategy for improving efficiency at minimum cost. With tech advancement, digital platforms can help to consolidate deliveries and minimise transportation costs.

CONTROL

Control refers to end-to-end visibility of each step of the logistics process. This includes inventory management, real-time tracking, documentation and quality control measures that are in check for damages, if any.
20Cube’s digital platform empowers customers with real-time information on shipment locations whether it’s in the warehouse or transit. Proactive quality measures throughout the supply chain ensure that products reach their destination in perfect condition.

CONTRIBUTE

The final C, ‘Contribute’, focuses on the industry, society and the environment through safe logistics operations. Today, everyone is increasingly thoughtful of the environmental impact of supply chain logistics and hence adopting sustainable practices and participating in community initiatives contributes to business sustainability and success and also benefits society.

The 7 C’s of logistics provide a practical framework to navigate the complex world of logistics operations. By focusing on these principles, logistics professionals can effectively manage intricate operations, ensure prompt deliveries and improve customer satisfaction. As businesses prepare for the future, implementing 7Cs is key for building resilient supply chains capable of adapting to disruptions and evolving market demands.