Mastering the Art of Simplification

Mastering

This word embodies our unwavering commitment to continuous improvement, symbolizing a relentless pursuit of excellence that propels us forward.

Art

Here, we embrace a distinctive perspective - an approach that sees supply chain as an art form.
It signifies our belief in crafting tailored solutions, infusing a personal touch, and nurturing care in every venture.

Simplification

At the core of our mission, "Simplification" resonates. It echoes our commitment to making life simpler and businesses more efficient, positioning 20Cube as a relentless innovator and an artist in the realm of supply chain solutions.

The Concept

The "Arrow of Simplified Trade" stands as the visual essence of 20Cube, encapulating our journey towards redefining the supply chain. This emblematic arrow points forward, symbolizing our relentless pursuit of progress and our dedication to streamlining the complexities of global trade. It is beacon for our partners, guiding them through the intericacies of supply chain with precision, efficiency, and ease.

The forward arrow's arrival is a metaphorical expression of progress and momentum. It signifies the culmination of thoughtful planning, the alignment of individual efforts towards a common goal, and the dynamic energy required to move from concept to realization. This arrow, crafted from the unity and structure of 20cube, embodies the journey of advancement - each cube a step, a building block, in the path forward. Its arrival marks a point of achievement, yet also a launching pad for the next leap forward, suggesting that every endpoint is the beginning of a new direction or challenge. Through this, the forward arrow symbolizes not just arrival at a destination, but the ongoing process of growth, exploration, and the perpetual motion towards future horizons.

The Arrow of Simplified Trade

We refine the arrow through meticulous adjustment, honing its form to embody precision and purpose. Each tweak enhances its clarity, ensuring it remains a beacon of direction and progress in our journey forward.

Speaking the Language of 20Cube

Distinctive Voice

Our voice blends professionalism with
approachability.

In formal settings, our tone is crisp and direct, reflecting our expertise. In casual exchanges, we adopt a more conversational style, fostering openness and connection.

Human Tone

Our voice isn’t just an intrinsic part of the product, it’s an external representation of the people behind it.

Our voice transcends mere functionality; it embodies the essence and spirit of those who forge it. In dialogue, we do not overshadow but illuminate, offering clarity and encouraging discovery. Our words, always precise and insightful, serve not to obscure but to enlighten.

Adaptability in Tone

Our communication style is rooted in
adaptability.

Our approach to communication is like water - adaptable, taking the shape of its container. We strive for a tone that's inherently human and conversational, yet never crossing into undue informality. Our flexibility allows us to tailor our voice to suit the audience, context, and content, ensuring our message is both accessible and appropriate.

The Key to Sounding like 20Cube

Is speaking directly to the user, in a voice that they can hear and recognize.

In the tangled web of global supply chains, complexity often reigns. Yet at 20Cube, our mission stands clear and unwavering; cut through the complexity with the sharp edge of technology. Our commitment is to move beyond reactive measures—using insight, understanding, and common sense to unravel supply chain puzzles.

Creative Look

Brand Tenets

These four tenets define our brand, priorities, and HOW WE EXPRESS OURSELVES in all verbal and written communications.

For People & Planet

CARE INSIDE: Shapes a culture where sustainability, empathy, and employee welfare drive our operations. We integrate systems that prioritize the well-being of our team, fostering a workspace alive with passion and purpose. Our commitment is to a culture that not only looks after our own but also cares deeply for the world around us.

CARE OUTSIDE: Be humble yet vocal about the many endeavors 20Cube has undertaken over the years. Be the leading voice in global cause-led conversations. Create Case Studies that showcase our sustainability-led solutions for the logistics industry

VISUAL TIPS

ENABLE LEARNING

Create opportunities for education, conversation, and thought leadership across the digital media and marketing collaterals.

COLLABORATE WITH THE COMMUNITY

Invite participation and exploration.

ALWAYS GIVE ATTRIBUTION

Attribute the work properly; give credit where credit is due.

VERBAL TIPS

EMBRACE PARTICIPATION

Champion the original work of our customers and community.

TWO WAY CONVERSATION

Cast a wide net for ideas, and be open to what you get back in return.

Respect for client’s work, time, and process

CULTURE OF INNOVATION: Paint the picture of a culture where innovation thrives, a place where creative problem-solving is not just encouraged but celebrated.

THE PROBLEM SOLVERS: Educate with quintessential quintessential problem-solving tips and techniques. Highlight how 20Cube is driving innovation through the art of problem-solving.

COLLABORATIVE INNOVATION: Innovation cannot be achieved alone. Problems can be solved more efficiently through teamwork, and this collaborative spirit should be at the core ofour approach.

GO-GETTERS: Portray 20Cube as logistics go-getters. Anticipate challenges and resolve them proactively, staying one step ahead of potential issues.

VISUAL TIPS

PIQUE CURIOSITY

Understand the power of an image to spark a visceral reaction in the viewer and tickle the mind. Choose images and moments that have a clear POV yet leave the viewer inspired to want more.

VERBAL TIPS

REVEAL NEW TIPS AND IDEAS

Embrace the possibilities when discussing the applications of a product. Doing so encourages interaction. Use new member onboarding as an opportunity to present ways for them to expand their skills.

TELL FUTURISTIC STORIES

Create forward-looking narratives and content by using our past as the springboard to our future.

Always Speak With Purpose and Insights

TANGIBLE EVIDENCE: Emphasize the importance of tangible evidence through numbers, case studies, and long-term relationships as proof of 20Cube's commitment to excellence.

CLIENT FOCUS: Highlight how 20Cube's relentless focus on alleviating complexities allows customers to concentrate on their core operations, thus exemplifying excellence.

RELIABLE PARTNER: Emphasize the emphasis on building long-term relationships, showcasing how customers trust 20Cube as a reliable and dependable partner, and how this trust is a testament to the company's excellence.

CASE STUDIES: Provide concrete examples of case studies that demonstrate the effectiveness of 20Cube's solutions. These case studies serve as a powerful showcase of how the company excels in providing real-world solutions to clients.

VISUAL TIPS

EXPRESS WITH EXAMPLES OR DEMOS

It’s amazing how powerful and resonant a well-designed experiential piece of communication can be.

SHOW EXPERIENCES

Be human, be contextual. Personal experiences and insights should shine in all we do.

VERBAL TIPS

HAVE A CLEAR POINT OF VIEW

Assume our audience is contemporary, intelligent, and thoughtful—no over-explaining or marketing speak required. Present information hierarchically—know what’s important and what’s less important.

BE CONVERSATIONAL

Speak like you’re explaining to a friend or relative.

Simple design and language is a sign of respect

CONVEY SIMPLICITY: Utilize clear, straightforward language that doesn't overwhelm the reader.

BENEFITS OF CENTRALISED SYSTEM: Discuss how centralized systems optimize supply chain operations by reducing inefficiencies and minimizing manual tasks.

GLOBAL APPLICATION: Emphasize the geographic versatility of 20Cube's technology, which offers a centralized system for every niche ecosystem, addressing the unique needs of different markets.

AVOID EXAGGERATION: While My Hub may indeed be a remarkable solution, refrain from excessive boasting and superlatives. Let the technology speak for itself, and don't overemphasize its capabilities.

VISUAL TIPS

DESIGN WITH ENTHUSIASM

When you put energy and positivity into your work, it shows.

VERBAL TIPS

PLAY WITH NEW IDEAS AND WORDS

As technology changes, so does the language to describe it. We have to speak in a way that’s in line with the current vernacular, but we also have to be mindful of not using unnecessary jargon.

©2024 20Cube Logistics Pte. Ltd, 25, North Bridge Road, Level 7, Singapore - 179104.
20Cube © is a registered trademark of 20Cube Logistics Pte. Ltd.

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